URBAN WALLACE ASSOCIATES: WE DISCOVER WHY PEOPLE BUY.e-mail: rogerurban@uwa.com

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HOW TO DEVELOP NEW MARKET KNOWLEDGE HOW TO CREATE COMPETITIVE ADVANTAGES HOW MARKETING CAN IMPROVE YOUR SUPPLY CHAIN
About Us

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Urban Wallace Associates is a marketing and management consulting firm. We help companies build new businesses and strengthen existing ones. We serve clients in the areas of new product and new service development, sales support, brand management, market segmentation, customer satisfaction and business strategy.

The results of our work are practical solutions that fit our client's unique situation. We design products and programs from an understanding of what drives the buying decisions of individual customers. We have developed proprietary methods for conducting marketing research that produce reliable insights for gaining competitive advantage and accurate estimates of business potential.

What sets us apart from other consultants is our line management orientation. We deliver recommendations for action that will increase revenue, market share and profits. What is consistent in all our assignments is a commitment to personalized service, efficient high quality work, and the success of our clients.

For 25 years we have served domestic and international companies in a variety of product and service businesses. We invite you to explore this Web site and contact Roger Urban (rogerurban@uwa.com) to learn more about how we can help you.

 

 

Mr. Urban is a specialist in marketing, new product development and strategic planning. He has served as an advisor to consumer products and services companies, industrial manufacturers, transportation companies and financial institutions. He is the founder of Urban Wallace Associates and has run this consulting firm for 25 years.

Mr. Urban started his consulting career as Manager of Internal Consulting for PET Incorporated and then became a partner at Temple Barker Sloan (now Mercer Management Consulting). Before entering consulting, Mr. Urban was Brand Manager-New Product Development for The Clorox Company. He gained his initial marketing and sales management experience with the Maxwell House Division of General Foods Corporation.

A major portion of Mr. Urban's consulting has been for large banks and financial services firms. He has directed many technology-based projects such as automated letter-of-credit processing and electronic home banking. Mr. Urban is also a recognized expert in logistics and supply chain management.

A graduate of Dartmouth College, Mr. Urban also earned an MBA in finance and marketing from Stanford University. Following business school, he taught mathematics and conducted research in international finance at the Management Development Institute (IMD) in Lausanne, Switzerland.

Mr. Urban has lectured and prepared cases about marketing for The Amos Tuck School, Stanford Graduate School of Business and Pratt Institute. For Xerox, he prepared and taught a management course about benchmarking. He has made presentations and published articles for the Council of Supply Chain Management Professionals.

 

 

Ms. Porter specializes in assessing new product opportunities and developing business strategies through marketing and financial analysis. She has performed consumer marketing work for ConAgra, General Foods and Nabisco Brands. Her clients have also included Citibank, Mellon Bank, Roadway and FedEx.

Ms. Porter has extensive expertise in designing and conducting marketing research for customer satisfaction and customer retention programs. She has employed qualitative research in innovative ways to answer marketing questions. Also, Ms. Porter is highly versed in traditional quantitative research techniques.

For packaged goods clients, Ms. Porter has often served as an acting brand manager. In these assignments she managed advertising, directed package development and ran test markets. In addition, Ms. Porter has worked with sales organizations and the retail trade in developing promotion, distribution and merchandising programs.

Ms. Porter received a BA in public policy from the University of California, Berkeley and then worked as an economic analyst at the Congressional Health Policy Program in Washington, D.C. She went on to earn an MBA with an emphasis in marketing and finance from the Harvard Graduate School of Business Administration.

 

 

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