Mr. Urban is a specialist in marketing, new product development and strategic planning. He has served as an advisor to consumer products and services companies, industrial manufacturers, transportation companies and financial institutions. He is the founder of Urban Wallace Associates and has run this consulting firm for 25 years.
Mr. Urban started his consulting career as Manager of Internal Consulting for PET Incorporated and then became a partner at Temple Barker Sloan (now Mercer Management Consulting). Before entering consulting, Mr. Urban was Brand Manager-New Product Development for The Clorox Company. He gained his initial marketing and sales management experience with the Maxwell House Division of General Foods Corporation.
A major portion of Mr. Urban's consulting has been for large banks and financial services firms. He has directed many technology-based projects such as automated letter-of-credit processing and electronic home banking. Mr. Urban is also a recognized expert in logistics and supply chain management.
A graduate of Dartmouth College, Mr. Urban also earned an MBA in finance and marketing from Stanford University. Following business school, he taught mathematics and conducted research in international finance at the Management Development Institute (IMD) in Lausanne, Switzerland.
Mr. Urban has lectured and prepared cases about marketing for The Amos Tuck School, Stanford Graduate School of Business and Pratt Institute. For Xerox, he prepared and taught a management course about benchmarking. He has made presentations and published articles for the Council of Supply Chain Management Professionals.