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Urban Wallace Associates is a marketing and management consulting firm. We help companies build new businesses and strengthen existing ones. We serve clients in the areas of new product and new service development, sales support, brand management, market segmentation, customer satisfaction and business strategy. The results of our work are practical solutions that fit our client's unique situation. We design products and programs from an understanding of what drives the buying decisions of individual customers. We have developed proprietary methods for conducting marketing research that produce reliable insights for gaining competitive advantage and accurate estimates of business potential. What sets us apart from other consultants is our line management orientation. We deliver recommendations for action that will increase revenue, market share and profits. What is consistent in all our assignments is a commitment to personalized service, efficient high quality work, and the success of our clients. For 25 years we have served domestic and international companies in a variety of product and service businesses. We invite you to explore this Web site and contact Roger Urban (rogerurban@uwa.com) to learn more about how we can help you.
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ROGER F. URBAN, PRESIDENT |
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Mr. Urban is a specialist in marketing, new product development and strategic planning. He has served as an advisor to consumer products and services companies, industrial manufacturers, transportation companies and financial institutions. He is the founder of Urban Wallace Associates and has run this consulting firm for 25 years. Mr. Urban started his consulting career as Manager of Internal Consulting for PET Incorporated and then became a partner at Temple Barker Sloan (now Mercer Management Consulting). Before entering consulting, Mr. Urban was Brand Manager-New Product Development for The Clorox Company. He gained his initial marketing and sales management experience with the Maxwell House Division of General Foods Corporation. A major portion of Mr. Urban's consulting has been for large banks and financial services firms. He has directed many technology-based projects such as automated letter-of-credit processing and electronic home banking. Mr. Urban is also a recognized expert in logistics and supply chain management. A graduate of Dartmouth College, Mr. Urban also earned an MBA in finance and marketing from Stanford University. Following business school, he taught mathematics and conducted research in international finance at the Management Development Institute (IMD) in Lausanne, Switzerland. Mr. Urban has lectured and prepared cases about marketing for The Amos Tuck School, Stanford Graduate School of Business and Pratt Institute. For Xerox, he prepared and taught a management course about benchmarking. He has made presentations and published articles for the Council of Supply Chain Management Professionals.
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DYAN P. PORTER, PARTNER |
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Ms. Porter specializes in assessing new product opportunities and developing business strategies through marketing and financial analysis. She has performed consumer marketing work for ConAgra, General Foods and Nabisco Brands. Her clients have also included Citibank, Mellon Bank, Roadway and FedEx. Ms. Porter has extensive expertise in designing and conducting marketing research for customer satisfaction and customer retention programs. She has employed qualitative research in innovative ways to answer marketing questions. Also, Ms. Porter is highly versed in traditional quantitative research techniques. For packaged goods clients, Ms. Porter has often served as an acting brand manager. In these assignments she managed advertising, directed package development and ran test markets. In addition, Ms. Porter has worked with sales organizations and the retail trade in developing promotion, distribution and merchandising programs. Ms. Porter received a BA in public policy from the University of California, Berkeley and then worked as an economic analyst at the Congressional Health Policy Program in Washington, D.C. She went on to earn an MBA with an emphasis in marketing and finance from the Harvard Graduate School of Business Administration.
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Mike Kinkead has started and built three software and information companies, and has been directly involved in the creation of five other for-profit and non-profit organizations. In each case, the technology and business model were disruptive to the established industry players. His other career and advisory initiatives have all involved helping entrepreneurs and established companies in the areas of revenue growth, new product creation, strategy, sales & marketing, capital-raising and management. In 1974 Mike started Saddlebrook, a banking software company, and as its CEO, grew the business to over $28 million in revenues. Saddlebrook was on the INC. 500 and INC. 100 lists of most rapidly growing, privately held companies in the United States. Saddlebrook's clients consistently ranked number one in customer satisfaction as measured by Digital Equipment Corporation on an annual basis. Saddlebrook was Digital’s largest commercial OEM customer. In 1989, Mike co-founded and was CEO of SandPoint Company. SandPoint's innovative flat fee information pricing approach changed the online business information game, and Hoover, SandPoint's software product, was selected as the most important new information product of the year at the 1994 Online Conference. In 1994, Ziff-Davis acquired the company. In 2001, Mike co-founded and was the CEO of timeBLASTER Corporation, a company focused on helping people make more effective and efficient use of information on the Web. timeBLASTER currently offers an application for serious eBay collectors and under the name of Acumenta, also offers an online research capability to genomics and proteomics researchers in the life sciences. Mike was a principal at and investor in Reach Internet Incubator and ran the entrepreneurial services team that launched 18 companies. Mike has also held executive positions at The Thomson Corporation, Individual, Inc. and Icebreaker, Inc., companies in the information and software industries, and prior to joining Urban Wallace, was most recently the CEO of Metatomix, Inc. In 2002 Mike helped write the business plan for American Clay Enterprises, a company that manufacturers and distributes an environmentally friendly clay plaster to the building materials industry. He remains an active advisor to that company today. In 1986, Mike helped start the Massachusetts Software Council (now the Mass Technology Leadership Council) where he served as Chairman and continues to serve on its Executive Committee and Board, runs the offsite Board retreat every year and also facilitates the Sales & Marketing Roundtable for the Council. In 1999, Mike was one of six founders of the CommonAngels, a Boston-based angel investing group. Mike received an undergraduate degree in an experimental computer science program under Jay Forrester at MIT and an MBA from the Harvard Business School.
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All material copyright © 1995-2008 by Urban Wallace Associates. |