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> Measure and improve customer satisfaction
> Customer satisfaction: UWA expertise and examples

> Assess the opportunity for a new product or service
> Measure the volume potential for a new product or service
> Develop marketing communications or a sales message
> New products: UWA expertise and examples
> New services: UWA expertise and examples
> Market segmentation: UWA expertise and examples

> Key issues to cover in a marketing plan
> Identify market segments that want a product or service
> Improve and differentiate a product or service
> Marketing issues facing deregulated industries
> Business strategy: UWA expertise and examples
> Brand management: UWA expertise and examples
> Sales management: UWA expertise and examples
> Applying the principles of consumer marketing to philanthropy

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