UWA.COM > How to Develop New Market Knowledge


				> Purchase Logic: The Foundation of Marketing Strategy > Purchase Logic: Process Diagram (PDF) > Using Research to Identify Purchase Logic

	Summary: Purchase Logic is the description of how and why someone buys a particular product or service. Purchase Logic is an understanding of customer motivation that goes far beyond industry or demographic classifications.



				> The Five Rules for Reliable Marketing Research > Reliable Marketing Research: Process Diagram (PDF) > Whether to Use Qualitative or Quantitative Research to Answer a Marketing Question

	Summary: The amount of information and insight that you can extract from marketing research will determine the success or failure of your product or service. Following these five rules for reliable marketing research will dramatically improve your probability of success. Perhaps most importantly, these rules will help you avoid expensive failures.