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Purchase Logic: The Foundation of Marketing Strategy
PDF
Purchase Logic: Process Diagram (PDF)
Using Research to Identify Purchase Logic
The Five Rules for Reliable Marketing Research
Reliable Marketing Research: Process Diagram (PDF)
Whether to Use Qualitative or Quantitative Research to Answer a Marketing Question
Measure and improve customer satisfaction
Assess the opportunity for a new product or service
Measure the volume potential for a new product or service
Develop marketing communications or a sales message
New products: UWA expertise and examples
New services: UWA expertise and examples
Market segmentation: UWA expertise and examples
Key issues to cover in a marketing plan
Identify market segments that want a product or service
Improve and differentiate a product or service
Marketing issues facing deregulated industries
Business strategy: UWA expertise and examples
Brand management: UWA expertise and examples
Sales management: UWA expertise and examples
The Purchase Logic for Contract Logistics: The Benefits of Outsourcing Distribution
Reducing Supply Chain Costs: Spend More to Save More (PDF)
Turning Products into Services
Robert V. Delaney's 13th Annual State of Logistics Report 2002 (PDF)
Robert V. Delaney's 14th Annual State of Logistics Report 2003 (PDF)
Roger F. Urban, President
Dyan P. Porter, Partner
Apparel
Banking
Beverages
European Companies
Financial Services
Food
Home Improvement/Decorating
Household Cleaning Products
Industrial Products
Office Products
Personal Care Products
Pet Food
Publishing/Photography
Retailers
Software
Telecommunications
Transportation
Utilities
All material copyright © 1995-2010 by Urban Wallace Associates.
