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HOW TO DEVELOP NEW MARKET KNOWLEDGE HOW TO CREATE COMPETITIVE ADVANTAGES HOW MARKETING CAN IMPROVE YOUR SUPPLY CHAIN
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Purchase Logic: The Foundation of Marketing Strategy

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Purchase Logic: Process Diagram (PDF)

Using Research to Identify Purchase Logic

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The Five Rules for Reliable Marketing Research

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Reliable Marketing Research: Process Diagram (PDF)

Whether to Use Qualitative or Quantitative Research to Answer a Marketing Question

PDF

Measure and improve customer satisfaction

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Reliable Marketing Research: Process Diagram (PDF)

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Assess the opportunity for a new product or service

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Measure the volume potential for a new product or service

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Develop marketing communications or a sales message

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New products: UWA expertise and examples

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New services: UWA expertise and examples

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Market segmentation: UWA expertise and examples

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Key issues to cover in a marketing plan

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Identify market segments that want a product or service

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Improve and differentiate a product or service

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Marketing issues facing deregulated industries

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Business strategy: UWA expertise and examples

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Brand management: UWA expertise and examples

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Sales management: UWA expertise and examples

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The Purchase Logic for Contract Logistics: The Benefits of Outsourcing Distribution

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Reducing Supply Chain Costs: Spend More to Save More (PDF)

Turning Products into Services

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Robert V. Delaney's 13th Annual State of Logistics Report 2002 (PDF)

Robert V. Delaney's 14th Annual State of Logistics Report 2003 (PDF)

Roger F. Urban, President

Dyan P. Porter, Partner

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Software

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Transportation

Utilities

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All material copyright © 1995-2017 by Urban Wallace Associates.